"cost effective marketing solutions for today's business challenges"
With over 10 years experience within business to business marketing, we can provide a wide-range of outsourced marketing services, designed to help your business grow.
Whether complementing your existing marketing teams, or providing a much needed marketing focus without the overhead of employing full time staff, we will work closely with you to understand your challenges and deliver on your marketing objectives, no matter how large or small.
Services include:
* Marketing planning and strategy
* Proposition development
* Bid/proposal writing
* Sales team enablement - tool creation and communication
* Channel marketing
* Copy writing and proofreading
Introducing Bright Black Marketing Ltd
FREE marketing consultation
Wanting to make your marketing work for you this year?
Looking at ways to reduce your costs but not your output?
For a limited time, we are offering
a free * consultation session to review your marketing needs and make appropriate recommendations to support your strategy and planning.
Contact us today to book
*£50 upfront payment required redemmable against first invoice
Bright Black Marketing was founded by Hilary Williams, an experienced B2B marketing professional with over 10 years experience within IT and Telecoms. Throughout her varied roles working for companies such as Sophos and Vodafone, she has developed a wide skill set that delivers across the marketing mix.
Always committed to the customers she has served, Hilary has developed her freelance business to provide cost effective, outsourced marketing services, enabling businesses to take the benefits of skilled marketeer without the additional overhead cost associated with employing full time staff, or the traditional high fees often associated with marketing agencies
Bright Black Marketing is based in Chipping Norton, Oxfordshire
"Hilary clearly understood the business needs from both an internal operational perspective and customer requirements. Having both an internal and external strategic view allowed her to meet her deliverables and generate significant revenue to the business"
John Camidge, Channel Marketing Manager, Vodafone
"An articulate and effective marketeer, Hilary is highly adept at managing complex projects and closing them ontime, to spec and within budget. She is a concise communicator blessed with a clarity of speech, an excellent networker and team member. She is always willing to contribute beyond the call of duty."
Andy Thomson, Strategic Alliance Manager EMEA, Sophos
The ability to deliver and execute on any marketing strategy is determined by the effectiveness of your planning. However this can often be a very time consuming and complex process, requiring information and insight being collated from many areas of your business as well as an understanding of all the external factors which may have an influence.
As independant consultants, we will take an outside-in approach to your business to help you better understand the market and the opportunities that it presents. Working with your internal stakeholders to get a good grasp of your business objectives, we can then make recommendations or as required, a full strategic plan from simple messaging all the way through to campaign creation and delivery and everything in-between.
For a limited time, we are offering a FREE CONSULTATION* session to review your marketing needs and make appropriate recommendations to support your strategy and planning.
* £50 deposit required redeemable against first invoice
In today's competitive market place differentiation is key. Customers are no longer looking simply for a product or service but rather a solution to their needs and challenges. Creating a solution proposition is essential in demonstrating how your business understands both your customers and the wider market, providing a fantastic opportunity to differentiate from your competition.
As part of your overall marketing strategy or as an innovative way to build value into your advertising, collateral or tender proposals, we will develop unique propositions at a level to suit - by solution, vertical, customer pain point etc.
As well as positioning your products and services, the process of creating a value proposition requires a substantial amount of market and competitor insight, all of which is included in our quotation and can be used for further planning and future campaigns.
The tender process can often be a very complicated and time consuming process; drawing information from all parts of the business, gaining market insight and consolidating this information into a succinct and successful proposal.
From reviewing and editing, to full content creation and development of additional value-added tools to differentiate the bid, we will work with your internal teams to ensure you deliver winning proposals.
In the past, we have worked on successful bids winning multi-million pound contracts with two leading high-street banks and a nationwide utlilty company, as well as smaller telecoms companies. Our contribution to these tenders focussed around the development of value-added propositions and demonstrating the suppliers understanding of the complex businesses that were being bid for.
When it comes to creating marketing campaigns that deliver tangible results, it is essential that your sales team are part of the plan. Too many campaigns fail through lack of involvement of sales; no proper briefing, lack of product knowledge, unclear or non-existent lead follow-up process and a lack of understanding around other external pressures e.g month/year end, no commissions on products being marketed etc.
We have worked for many years building relationships between, often very seperate, sales and marketing teams and this is something we feel very passionate about. From sales tools and collateral, incentive schemes, process management and sales training, we will create effective programmes designed to educate and excite your sales teams ensuring you get the most from your marketing activities.
Whether you are considering a different channel to market, or looking at ways to maximise your existing channels, we can build programmes that will deliver against your specific objectives.
With over 8 years experience in developing and managing an in-direct Partner Programme for a leading IT Security vendor, we really understand not only the challenges that selling through an third-party channel can bring but also the great advantages that it can deliver to your organisation; customer reach, brand advocacy and ultimately, more sales.
Areas we can help you develop include:
The key to effective marketing communications lies with the copy. Whatever your medium, success is determined by the ability to get your message across in a clear and concise manner and with a tone that resonates with the receipient.
Whether it is back to basics with a simple, yet effective sales letter, creative brochure content or indepth web content, we can ensure that your message stands out amongst the crowd. And, if you prefer to draft your own content, we will happily proof read and copy edit to ensure you get the most out of your communications.
Here is a selection of the clients we have worked with. For more information, or to view the full case studies, please contact us at hilary_bright-black.com
Contact me:
email: info_bright-black.com
mobile: 07833 462143
telephone: 01608 646846
